EU Alts

EU Alternatives › Google Analytics

EU alternatives to Google Analytics (2026)

EU-built web analytics tools that keep your visitors' data in Europe and comply with GDPR out of the box — no cookie banners required.

All tools listed below are founded or headquartered in Europe and store data on EU servers. Switching to a European Google Analytics alternative removes the need for Standard Contractual Clauses, simplifies your GDPR compliance posture, and keeps your data out of reach of US law enforcement requests under the CLOUD Act. The 7 providers below are headquartered in Germany, Estonia, and Netherlands.

7 EU-built startups found

How to switch from Google Analytics to an EU alternative

A three-step migration path that keeps your team running while you move to a European, GDPR-compliant privacy-first eu analytics provider.

  1. Export your data from Google Analytics. Use Google Analytics's built-in export to pull configuration and customer data into a portable format. Keep this archive as the baseline you can roll back to.
  2. Pilot an EU-headquartered provider. Pick one provider from the list above and run it in parallel for a small project. Verify the features you depend on, sign a Data Processing Agreement, and confirm the EU data-residency claims on the vendor's sub-processor list.
  3. Cut over and decommission Google Analytics. Migrate the rest of your data, update integrations, and switch DNS or config to point at the new provider. After a short overlap to verify behaviour, cancel your Google Analytics subscription and update your records of processing activities.

Frequently asked questions

Why use an EU alternative to Google Analytics?

EU-built alternatives keep your data on European servers, ensuring GDPR compliance without complex data transfer agreements. They operate under EU law, shielding your data from US surveillance legislation such as the CLOUD Act.

Are EU alternatives to Google Analytics GDPR compliant?

Yes. All EU-built options listed here are headquartered within the EU. User data stays in Europe by default, and they offer GDPR-compliant Data Processing Agreements (DPAs) without relying on US subprocessors.

How many EU alternatives to Google Analytics are there?

EU Alts currently lists 7 EU-built alternatives to Google Analytics, headquartered in Germany, Estonia, and Netherlands. The directory is updated continuously as new European startups are submitted.

How much do EU alternatives to Google Analytics cost?

EU alternatives to Google Analytics typically price in EUR, publish their pricing on their websites, and avoid the per-seat enterprise tiers common with US incumbents. For most privacy-first eu analytics use cases, an EU-headquartered provider costs the same or less than Google Analytics once you factor in the data-transfer and Schrems II compliance work you no longer have to do. Compare the providers below directly — each listing links to the vendor's own pricing page.

How do I migrate from Google Analytics to an EU alternative?

Most teams move from Google Analytics to an EU-built alternative in three stages: (1) export your existing data from Google Analytics in a standard format, (2) pilot one EU-headquartered provider from the list below with a small project or team, then (3) cut over once integrations and feature parity are confirmed. Migrations can almost always be done without downtime because the EU provider runs in parallel during the pilot — the cut-over itself is usually a DNS or configuration change.

Which EU alternative to Google Analytics is best for European businesses?

If you specifically need EU data residency, the strongest picks are usually providers that are both EU-headquartered and EU-hosted, with public sub-processor lists and a signed Data Processing Agreement. From the list below, Holistics (Germany) is a common starting point because it is operated entirely under EU jurisdiction. The right choice ultimately depends on which privacy-first eu analytics feature set you depend on — every listing on this page meets the EU-residency bar, so the comparison comes down to product fit.

← All EU alternatives