EU Alternatives › Google Analytics

EU alternatives to Google Analytics (2026)

EU-built web analytics tools that keep your visitors' data in Europe and comply with GDPR out of the box — no cookie banners required.

7 EU-built startups found

Holistics
SQL-based BI and self-serve analytics — used widely in Europe.
Analytics, Developer Tools
Datawrapper
Create embeddable charts and maps without coding — a German alternative to Tableau.
Analytics, SaaS
GoatCounter
Lightweight open-source web analytics that doesn't track personal data.
Analytics, Open Source, Privacy
Pirsch Analytics
Privacy-friendly, cookie-free analytics with a clean dashboard — a German alternative to Google Analytics.
Analytics, Privacy
Simple Analytics
Cookie-free, privacy-first website analytics — a Dutch alternative to Google Analytics.
Analytics, Privacy
Matomo
Open-source web analytics platform with full data ownership — a GDPR-compliant alternative to Google Analytics.
Analytics, Open Source, Privacy
Plausible Analytics
Privacy-first, open-source website analytics — a GDPR-compliant alternative to Google Analytics.
Analytics, Open Source, Privacy