Simple Analytics
✓ Verified by EU AltsCookie-free, privacy-first website analytics — a Dutch alternative to Google Analytics.
Overview
Simple Analytics is a Amsterdam, Netherlands-based European company building analytics and privacy software since 2018. As an EU-headquartered provider, Simple Analytics likely operates under GDPR. EU Alts has not independently confirmed its exposure to the US CLOUD Act — the ownership and hosting facts recorded for it do not establish that it is outside the Act's reach — see the Details section below for what's known so far.
Why European teams pick Simple Analytics
Teams in Europe consider Simple Analytics when they want a analytics provider that bills in EUR, operating since 2018. Its EU headquarters is a good sign compared with Google Analytics, but EU Alts has not independently verified Simple Analytics's exposure to the US CLOUD Act — check the Details section for the recorded facts.
See more EU analytics tools or browse other startups from Netherlands.
About
Simple Analytics is a privacy-first web analytics platform founded in the Netherlands and hosted exclusively on EU servers. It shows you pageviews, top pages, referrers, and UTM campaign data without using cookies, without storing any personal data, and without sending data to third parties. Because it is fully cookie-free, GDPR-compliant by design, and generates no personal data, you can embed it without a consent management platform or cookie banner — reducing legal risk and improving your site's load performance. Simple Analytics offers a clean, minimalist dashboard focused on the metrics that matter for content-driven and marketing sites.
Details
- Founded
- 2018
- Headquarters
- Amsterdam, Netherlands
- Ownership
- Independently owned (Netherlands)
- Hosting
- Worldstream / Leaseweb (primary), BunnyCDN/BunnyWay (CDN), Netherlands (primary), Slovenia (CDN)
- CLOUD Act
- Not independently verified
- Verified
- 2026-07-31
- Last checked
- 2026-07-31
- Company size
- 1–10 employees
Compare with the US product you may be replacing
Simple Analytics is listed in a category that our US-product comparison pages cover. See every EU option side by side:
Other EU startups like Simple Analytics
- GoatCounter ✓ Verified by EU AltsNorway — Lightweight open-source web analytics that doesn't track personal data.
- Pirsch Analytics ✓ Verified by EU AltsGermany — Privacy-friendly, cookie-free analytics with a clean dashboard — a German alternative to Google Analytics.
- Matomo ✓ Verified by EU AltsNew Zealand — Open-source web analytics platform with full data ownership — a GDPR-compliant alternative to Google Analytics.
- Plausible Analytics ✓ Verified by EU AltsEstonia — Privacy-first, open-source website analytics — a GDPR-compliant alternative to Google Analytics.
- TrustYourWebsite Netherlands — Automated GDPR, cookie-consent and accessibility scanner for EU and UK small business websites. Free risk score in minutes.
- Postscale — European transactional email and email API platform for sending, receiving, and managing email with privacy-first infrastructure and EU data residency.
Frequently asked questions
What does Simple Analytics do?
Simple Analytics is cookie-free, privacy-first website analytics — a dutch alternative to google analytics. It is listed under analytics and privacy on EU Alts because its core functionality serves teams looking for a European analytics tool with EU data residency, typically as a switch away from Google Analytics.
Is Simple Analytics GDPR compliant?
Simple Analytics is headquartered in Amsterdam, Netherlands and falls under EU jurisdiction, so it likely processes user data under the GDPR by default. Customer data processing is supervised by Netherlands's data protection authority, the Autoriteit Persoonsgegevens (AP). EU Alts has not independently verified Simple Analytics's exposure to the US CLOUD Act, so we can't confirm it either way.
How do teams switch from Google Analytics to Simple Analytics?
Teams considering a move from Google Analytics to Simple Analytics are usually drawn by its analytics workflow fit. EU Alts has not independently verified Simple Analytics's exposure to the US CLOUD Act, so treat any CLOUD Act or Schrems II conclusions as provisional. Plan a migration in stages regardless: export your data from the US incumbent, pilot Simple Analytics with a small team, then move the rest once integration coverage is confirmed.
Where is Simple Analytics based?
Simple Analytics is headquartered in Amsterdam, Netherlands. The company was founded in 2018. Its main website is https://simpleanalytics.com.