Simple Analytics
Cookie-free, privacy-first website analytics — a Dutch alternative to Google Analytics.
Overview
Simple Analytics is a Amsterdam, Netherlands-based European company building analytics and privacy software since 2018. As an EU-headquartered provider, Simple Analytics operates under GDPR and is outside the reach of the US CLOUD Act, making it a privacy-friendly alternative to Google Analytics for European teams.
Why European teams pick Simple Analytics
Teams in Europe pick Simple Analytics when they want a analytics provider that bills in EUR, supports their local data-protection officer requirements, and keeps customer data under Netherlands law, operating since 2018. Compared with Google Analytics, Simple Analytics avoids cross-border data transfers under Schrems II and the US CLOUD Act, which is often the deciding factor for European procurement and legal teams.
See more EU analytics tools or browse other startups from Netherlands.
About
Simple Analytics is a privacy-first web analytics platform founded in the Netherlands and hosted exclusively on EU servers. It shows you pageviews, top pages, referrers, and UTM campaign data without using cookies, without storing any personal data, and without sending data to third parties. Because it is fully cookie-free, GDPR-compliant by design, and generates no personal data, you can embed it without a consent management platform or cookie banner — reducing legal risk and improving your site's load performance. Simple Analytics offers a clean, minimalist dashboard focused on the metrics that matter for content-driven and marketing sites.
Details
- Founded
- 2018
- Headquarters
- Amsterdam, Netherlands
Other EU startups like Simple Analytics
- FormVaultNorway — GDPR-compliant form builder with end-to-end encryption (AES-256-GCM), EU data residency, and a submission dashboard. No cookie banners needed.
- HolisticsGermany — SQL-based BI and self-serve analytics — used widely in Europe.
- DatawrapperGermany — Create embeddable charts and maps without coding — a German alternative to Tableau.
- IubendaItaly — Legal compliance tools for websites and apps — an Italian alternative to Osano.
- NotesnookGermany — Zero-knowledge encrypted note-taking app — an alternative to Evernote.
- Standard NotesFrance — End-to-end encrypted notes app — a European alternative to Evernote and Notion.
Frequently asked questions
What is Simple Analytics?
Simple Analytics is a privacy-first web analytics platform founded in the Netherlands and hosted exclusively on EU servers. It shows you pageviews, top pages, referrers, and UTM campaign data without using cookies, without storing any personal data, and without sending data to third parties. Because it is fully cookie-free, GDPR-compliant by design, and generates no personal data, you can embed it without a consent management platform or cookie banner — reducing legal risk and improving your site's load performance. Simple Analytics offers a clean, minimalist dashboard focused on the metrics that matter for content-driven and marketing sites.
What does Simple Analytics do?
Simple Analytics is cookie-free, privacy-first website analytics — a dutch alternative to google analytics. It is listed under analytics and privacy on EU Alts because its core functionality serves teams looking for a European analytics tool with EU data residency, typically as a switch away from Google Analytics.
Is Simple Analytics a good European analytics alternative?
Simple Analytics is a fit for European businesses evaluating analytics options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with privacy use cases.
Is Simple Analytics GDPR compliant?
Simple Analytics is headquartered in Amsterdam, Netherlands and falls under EU jurisdiction, so it processes user data under the GDPR by default. Customer data processing is supervised by Netherlands's data protection authority, the Autoriteit Persoonsgegevens (AP). Because the company is not US-incorporated, it is not subject to the US CLOUD Act — meaning US authorities cannot compel Simple Analytics to disclose customer data the way they can with Google Analytics. For European buyers, that often simplifies DPIA paperwork and standard contractual clauses.
How do teams switch from Google Analytics to Simple Analytics?
Most teams move to Simple Analytics from Google Analytics because they want EU data residency without giving up the core analytics workflow. Simple Analytics's Netherlands base means a single jurisdiction for both the company and (typically) its hosting infrastructure, so you can drop Schrems II transfer impact assessments for this part of your stack. Plan the migration in stages: export your data from the US incumbent, pilot Simple Analytics with a small team, then move the rest once the integration coverage you need is confirmed.
Where is Simple Analytics based?
Simple Analytics is headquartered in Amsterdam, Netherlands. The company was founded in 2018. Its main website is https://simpleanalytics.com.