Matomo
✓ Verified by EU AltsOpen-source web analytics platform with full data ownership — a GDPR-compliant alternative to Google Analytics.
Overview
Matomo is a Berlin, Germany-based European company building analytics, open source, and privacy software since 2007. Despite its EU base, EU Alts has verified that Matomo independently owned, with its ultimate ownership based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), and hosts customer data with AWS (Amazon Web Services) Europe in Germany (primary), with backups in Ireland, so it may still fall under the reach of the US CLOUD Act — worth weighing against Google Analytics on this specific point.
Why European teams pick Matomo
Teams in Europe still consider Matomo for its analytics product and Germany presence, operating since 2007, but unlike a fully EU-owned provider, Matomo independently owned, with its ultimate ownership based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), and hosts customer data with AWS (Amazon Web Services) Europe in Germany (primary), with backups in Ireland — so it does not fully avoid US CLOUD Act exposure the way some other alternatives to Google Analytics do.
See more EU analytics tools or browse other startups from Germany.
About
Matomo is the leading open-source alternative to Google Analytics, originally developed in New Zealand with its cloud infrastructure based in the EU. It provides full-featured web and app analytics — heatmaps, session recordings, funnels, A/B testing, goal tracking, e-commerce tracking — with complete data ownership. When self-hosted, 100% of your data stays on your own servers; no data is ever sent to a third party. Matomo's cloud offering stores data in Germany and comes with a signed GDPR DPA. It is trusted by over one million websites globally, including numerous EU government agencies and healthcare providers that require data sovereignty.
Details
- Founded
- 2007
- Headquarters
- Berlin, Germany
- Ownership
- Independently owned (New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect))
- Hosting
- AWS (Amazon Web Services) Europe, Germany (primary), with backups in Ireland
- CLOUD Act
- Exposed
- Company size
- 11–50 employees
Categories
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Frequently asked questions
What is Matomo?
Matomo is the leading open-source alternative to Google Analytics, originally developed in New Zealand with its cloud infrastructure based in the EU. It provides full-featured web and app analytics — heatmaps, session recordings, funnels, A/B testing, goal tracking, e-commerce tracking — with complete data ownership. When self-hosted, 100% of your data stays on your own servers; no data is ever sent to a third party. Matomo's cloud offering stores data in Germany and comes with a signed GDPR DPA. It is trusted by over one million websites globally, including numerous EU government agencies and healthcare providers that require data sovereignty.
What does Matomo do?
Matomo is open-source web analytics platform with full data ownership — a gdpr-compliant alternative to google analytics. It is listed under analytics, open source, and privacy on EU Alts because its core functionality serves teams looking for a European analytics tool with EU data residency, typically as a switch away from Google Analytics.
Is Matomo a good European analytics alternative?
Matomo is a fit for European businesses evaluating analytics options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with open source and privacy use cases.
Is Matomo GDPR compliant?
Matomo is headquartered in Berlin, Germany and processes user data under the GDPR by default. Customer data processing is supervised by Germany's data protection authority, the Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI). However, EU Alts has verified that Matomo independently owned, with its ultimate ownership based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), and hosts customer data with AWS (Amazon Web Services) Europe in Germany (primary), with backups in Ireland, which means — unlike a fully EU-owned provider — it may still be reachable under the US CLOUD Act, similar to Google Analytics in that respect.
How do teams switch from Google Analytics to Matomo?
Teams evaluating a move from Google Analytics to Matomo should note: Matomo independently owned, with its ultimate ownership based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), and hosts customer data with AWS (Amazon Web Services) Europe in Germany (primary), with backups in Ireland, so this switch narrows but may not fully close the US CLOUD Act gap. Weigh that against the analytics workflow fit before treating it as a complete Schrems II fix.
Where is Matomo based?
Matomo is headquartered in Berlin, Germany. The company was founded in 2007. Its main website is https://matomo.org.