Matomo
Open-source web analytics platform with full data ownership — a GDPR-compliant alternative to Google Analytics.
About
Matomo is the leading open-source alternative to Google Analytics, originally developed in New Zealand with its cloud infrastructure based in the EU. It provides full-featured web and app analytics — heatmaps, session recordings, funnels, A/B testing, goal tracking, e-commerce tracking — with complete data ownership. When self-hosted, 100% of your data stays on your own servers; no data is ever sent to a third party. Matomo's cloud offering stores data in Germany and comes with a signed GDPR DPA. It is trusted by over one million websites globally, including numerous EU government agencies and healthcare providers that require data sovereignty.
Details
- Founded
- 2007
- Headquarters
- Berlin, Germany