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Matomo

✓ Verified by EU Alts

Open-source web analytics platform with full data ownership — a GDPR-compliant alternative to Google Analytics.

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Overview

Matomo builds analytics, open source, and privacy software since 2007 and is listed with a Wellington, New Zealand base. Its EU presence does not change its ownership: EU Alts has verified that Matomo is independently owned, with its ultimate ownership based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), and hosts customer data with AWS (Amazon Web Services) Europe in Germany (primary), with backups in Ireland, so it may still fall under the reach of the US CLOUD Act — worth weighing against Google Analytics on this specific point.

Why European teams pick Matomo

Teams in Europe still consider Matomo for its analytics product and New Zealand presence, operating since 2007, but unlike a fully EU-owned provider, Matomo is independently owned, with its ultimate ownership based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), and hosts customer data with AWS (Amazon Web Services) Europe in Germany (primary), with backups in Ireland — so it does not fully avoid US CLOUD Act exposure the way some other alternatives to Google Analytics do.

See more EU analytics tools or browse other startups from New Zealand.

About

Matomo is the leading open-source alternative to Google Analytics, originally developed in New Zealand with its cloud infrastructure based in the EU. It provides full-featured web and app analytics — heatmaps, session recordings, funnels, A/B testing, goal tracking, e-commerce tracking — with complete data ownership. When self-hosted, 100% of your data stays on your own servers; no data is ever sent to a third party. Matomo's cloud offering stores data in Germany and comes with a signed GDPR DPA. It is trusted by over one million websites globally, including numerous EU government agencies and healthcare providers that require data sovereignty.

Details

Founded
2007
Headquarters
Wellington, New Zealand
Ownership
Independently owned (New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect))
Hosting
AWS (Amazon Web Services) Europe, Germany (primary), with backups in Ireland
CLOUD Act
Exposed
Verified
2026-07-31
Last checked
2026-10-14
Company size
11–50 employees

Categories

Compare with the US product you may be replacing

Matomo is listed in a category that our US-product comparison pages cover. See every EU option side by side:

Also from New Zealand

1 other listed company is based in New Zealand. In the same categories as Matomo:

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Frequently asked questions

What does Matomo do?

Matomo is open-source web analytics platform with full data ownership — a gdpr-compliant alternative to google analytics. It is listed under analytics, open source, and privacy on EU Alts because its core functionality serves teams looking for a European analytics tool with EU data residency, typically as a switch away from Google Analytics.

Is Matomo GDPR compliant?

Matomo is listed with a Wellington, New Zealand base, but its recorded ownership is based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), so EU jurisdiction is not assumed. However, EU Alts has verified that Matomo is independently owned, with its ultimate ownership based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), and hosts customer data with AWS (Amazon Web Services) Europe in Germany (primary), with backups in Ireland, which means — unlike a fully EU-owned provider — it may still be reachable under the US CLOUD Act, similar to Google Analytics in that respect.

How do teams switch from Google Analytics to Matomo?

Teams evaluating a move from Google Analytics to Matomo should note: Matomo is independently owned, with its ultimate ownership based in New Zealand (claimed headquartersCountry of 'Germany' appears to be incorrect), and hosts customer data with AWS (Amazon Web Services) Europe in Germany (primary), with backups in Ireland, so this switch narrows but may not fully close the US CLOUD Act gap. Weigh that against the analytics workflow fit before treating it as a complete Schrems II fix.

Where is Matomo based?

Matomo is headquartered in Wellington, New Zealand. The company was founded in 2007. Its main website is https://matomo.org.