Matomo
Open-source web analytics platform with full data ownership — a GDPR-compliant alternative to Google Analytics.
Overview
Matomo is a Berlin, Germany-based European company building analytics, open source, and privacy software since 2007. As an EU-headquartered provider, Matomo operates under GDPR and is outside the reach of the US CLOUD Act, making it a privacy-friendly alternative to Google Analytics for European teams.
Why European teams pick Matomo
Teams in Europe pick Matomo when they want a analytics provider that bills in EUR, supports their local data-protection officer requirements, and keeps customer data under Germany law, operating since 2007. Compared with Google Analytics, Matomo avoids cross-border data transfers under Schrems II and the US CLOUD Act, which is often the deciding factor for European procurement and legal teams.
See more EU analytics tools or browse other startups from Germany.
About
Matomo is the leading open-source alternative to Google Analytics, originally developed in New Zealand with its cloud infrastructure based in the EU. It provides full-featured web and app analytics — heatmaps, session recordings, funnels, A/B testing, goal tracking, e-commerce tracking — with complete data ownership. When self-hosted, 100% of your data stays on your own servers; no data is ever sent to a third party. Matomo's cloud offering stores data in Germany and comes with a signed GDPR DPA. It is trusted by over one million websites globally, including numerous EU government agencies and healthcare providers that require data sovereignty.
Details
- Founded
- 2007
- Headquarters
- Berlin, Germany
Categories
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Frequently asked questions
What is Matomo?
Matomo is the leading open-source alternative to Google Analytics, originally developed in New Zealand with its cloud infrastructure based in the EU. It provides full-featured web and app analytics — heatmaps, session recordings, funnels, A/B testing, goal tracking, e-commerce tracking — with complete data ownership. When self-hosted, 100% of your data stays on your own servers; no data is ever sent to a third party. Matomo's cloud offering stores data in Germany and comes with a signed GDPR DPA. It is trusted by over one million websites globally, including numerous EU government agencies and healthcare providers that require data sovereignty.
What does Matomo do?
Matomo is open-source web analytics platform with full data ownership — a gdpr-compliant alternative to google analytics. It is listed under analytics, open source, and privacy on EU Alts because its core functionality serves teams looking for a European analytics tool with EU data residency, typically as a switch away from Google Analytics.
Is Matomo a good European analytics alternative?
Matomo is a fit for European businesses evaluating analytics options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with open source and privacy use cases.
Is Matomo GDPR compliant?
Matomo is headquartered in Berlin, Germany and falls under EU jurisdiction, so it processes user data under the GDPR by default. Customer data processing is supervised by Germany's data protection authority, the Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI). Because the company is not US-incorporated, it is not subject to the US CLOUD Act — meaning US authorities cannot compel Matomo to disclose customer data the way they can with Google Analytics. For European buyers, that often simplifies DPIA paperwork and standard contractual clauses.
How do teams switch from Google Analytics to Matomo?
Most teams move to Matomo from Google Analytics because they want EU data residency without giving up the core analytics workflow. Matomo's Germany base means a single jurisdiction for both the company and (typically) its hosting infrastructure, so you can drop Schrems II transfer impact assessments for this part of your stack. Plan the migration in stages: export your data from the US incumbent, pilot Matomo with a small team, then move the rest once the integration coverage you need is confirmed.
Where is Matomo based?
Matomo is headquartered in Berlin, Germany. The company was founded in 2007. Its main website is https://matomo.org.