Holistics
SQL-based BI and self-serve analytics — used widely in Europe.
Overview
Holistics is a Berlin, Germany-based European company building analytics and developer tools software since 2015. As an EU-headquartered provider, Holistics operates under GDPR and is outside the reach of the US CLOUD Act, making it a privacy-friendly alternative to Google Analytics for European teams.
Why European teams pick Holistics
Teams in Europe pick Holistics when they want a analytics provider that bills in EUR, supports their local data-protection officer requirements, and keeps customer data under Germany law, operating since 2015. Compared with Google Analytics, Holistics avoids cross-border data transfers under Schrems II and the US CLOUD Act, which is often the deciding factor for European procurement and legal teams.
See more EU analytics tools or browse other startups from Germany.
About
Holistics is a self-service BI platform that enables data teams to build SQL-based data models and share interactive dashboards with business stakeholders. It uses a code-first approach (SQL + YAML) for modelling business metrics, producing reusable, version-controllable data models. Holistics supports EU data residency for enterprise customers and provides a GDPR DPA. It is used by data teams at European e-commerce, fintech, and SaaS companies as an alternative to Looker or Metabase for building a governed, self-service data layer.
Details
- Founded
- 2015
- Headquarters
- Berlin, Germany
Categories
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Frequently asked questions
What is Holistics?
Holistics is a self-service BI platform that enables data teams to build SQL-based data models and share interactive dashboards with business stakeholders. It uses a code-first approach (SQL + YAML) for modelling business metrics, producing reusable, version-controllable data models. Holistics supports EU data residency for enterprise customers and provides a GDPR DPA. It is used by data teams at European e-commerce, fintech, and SaaS companies as an alternative to Looker or Metabase for building a governed, self-service data layer.
What does Holistics do?
Holistics is sql-based bi and self-serve analytics — used widely in europe. It is listed under analytics and developer tools on EU Alts because its core functionality serves teams looking for a European analytics tool with EU data residency, typically as a switch away from Google Analytics.
Is Holistics a good European analytics alternative?
Holistics is a fit for European businesses evaluating analytics options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with developer tools use cases.
Is Holistics GDPR compliant?
Holistics is headquartered in Berlin, Germany and falls under EU jurisdiction, so it processes user data under the GDPR by default. Customer data processing is supervised by Germany's data protection authority, the Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI). Because the company is not US-incorporated, it is not subject to the US CLOUD Act — meaning US authorities cannot compel Holistics to disclose customer data the way they can with Google Analytics. For European buyers, that often simplifies DPIA paperwork and standard contractual clauses.
How do teams switch from Google Analytics to Holistics?
Most teams move to Holistics from Google Analytics because they want EU data residency without giving up the core analytics workflow. Holistics's Germany base means a single jurisdiction for both the company and (typically) its hosting infrastructure, so you can drop Schrems II transfer impact assessments for this part of your stack. Plan the migration in stages: export your data from the US incumbent, pilot Holistics with a small team, then move the rest once the integration coverage you need is confirmed.
Where is Holistics based?
Holistics is headquartered in Berlin, Germany. The company was founded in 2015. Its main website is https://www.holistics.io.