Plausible Analytics
✓ Verified by EU AltsPrivacy-first, open-source website analytics — a GDPR-compliant alternative to Google Analytics.
Overview
Plausible Analytics is a Tallinn, Estonia-based European company building analytics, open source, and privacy software since 2019. As an EU-headquartered provider, Plausible Analytics likely operates under GDPR. EU Alts has not independently confirmed its exposure to the US CLOUD Act — the ownership and hosting facts recorded for it do not establish that it is outside the Act's reach — see the Details section below for what's known so far.
Why European teams pick Plausible Analytics
Teams in Europe consider Plausible Analytics when they want a analytics provider that bills in EUR, operating since 2019. Its EU headquarters is a good sign compared with Google Analytics, but EU Alts has not independently verified Plausible Analytics's exposure to the US CLOUD Act — check the Details section for the recorded facts.
See more EU analytics tools or browse other startups from Estonia.
About
Plausible Analytics is a lightweight, open-source web analytics platform built in Estonia. It tracks pageviews, sessions, referrers, and conversion goals without setting any cookies, meaning your visitors require no consent banner under GDPR or ePrivacy. The entire codebase is open-source and can be self-hosted on any EU server, or used as a managed cloud service with data stored in the EU. The script is under 1 KB — roughly 45× smaller than the Google Analytics tag — and has no sampling, no personal data collection, and no cross-site tracking. Plausible has been adopted by thousands of European startups, universities, and public sector organisations as a compliant replacement for Google Analytics.
Details
- Founded
- 2019
- Headquarters
- Tallinn, Estonia
- Ownership
- Independently owned (Estonia)
- Hosting
- Hetzner (Germany), with UpCloud (Finland) and Bunny (Slovenia), Germany
- CLOUD Act
- Not independently verified
- Verified
- 2026-07-31
- Last checked
- 2026-07-31
- Company size
- 1–10 employees
Categories
Compare with the US product you may be replacing
Plausible Analytics is listed in a category that our US-product comparison pages cover. See every EU option side by side:
Other EU startups like Plausible Analytics
- GoatCounter ✓ Verified by EU AltsNorway — Lightweight open-source web analytics that doesn't track personal data.
- Notesnook ✓ Verified by EU AltsGermany — Zero-knowledge encrypted note-taking app — an alternative to Evernote.
- Passbolt ✓ Verified by EU AltsLuxembourg — Open-source team password manager — a Luxembourg alternative to 1Password Teams.
- Pirsch Analytics ✓ Verified by EU AltsGermany — Privacy-friendly, cookie-free analytics with a clean dashboard — a German alternative to Google Analytics.
- Standard Notes ✓ Verified by EU AltsFrance — End-to-end encrypted notes app — a European alternative to Evernote and Notion.
- Matomo ✓ Verified by EU AltsNew Zealand — Open-source web analytics platform with full data ownership — a GDPR-compliant alternative to Google Analytics.
Frequently asked questions
What does Plausible Analytics do?
Plausible Analytics is privacy-first, open-source website analytics — a gdpr-compliant alternative to google analytics. It is listed under analytics, open source, and privacy on EU Alts because its core functionality serves teams looking for a European analytics tool with EU data residency, typically as a switch away from Google Analytics.
Is Plausible Analytics GDPR compliant?
Plausible Analytics is headquartered in Tallinn, Estonia and falls under EU jurisdiction, so it likely processes user data under the GDPR by default. Customer data processing is supervised by Estonia's data protection authority, the Andmekaitse Inspektsioon (AKI). EU Alts has not independently verified Plausible Analytics's exposure to the US CLOUD Act, so we can't confirm it either way.
How do teams switch from Google Analytics to Plausible Analytics?
Teams considering a move from Google Analytics to Plausible Analytics are usually drawn by its analytics workflow fit. EU Alts has not independently verified Plausible Analytics's exposure to the US CLOUD Act, so treat any CLOUD Act or Schrems II conclusions as provisional. Plan a migration in stages regardless: export your data from the US incumbent, pilot Plausible Analytics with a small team, then move the rest once integration coverage is confirmed.
Where is Plausible Analytics based?
Plausible Analytics is headquartered in Tallinn, Estonia. The company was founded in 2019. Its main website is https://plausible.io.