Plausible Analytics
Privacy-first, open-source website analytics — a GDPR-compliant alternative to Google Analytics.
Overview
Plausible Analytics is a Tallinn, Estonia-based European company building analytics, open source, and privacy software since 2019. As an EU-headquartered provider, Plausible Analytics operates under GDPR and is outside the reach of the US CLOUD Act, making it a privacy-friendly alternative to Google Analytics for European teams.
Why European teams pick Plausible Analytics
Teams in Europe pick Plausible Analytics when they want a analytics provider that bills in EUR, supports their local data-protection officer requirements, and keeps customer data under Estonia law, operating since 2019. Compared with Google Analytics, Plausible Analytics avoids cross-border data transfers under Schrems II and the US CLOUD Act, which is often the deciding factor for European procurement and legal teams.
See more EU analytics tools or browse other startups from Estonia.
About
Plausible Analytics is a lightweight, open-source web analytics platform built in Estonia. It tracks pageviews, sessions, referrers, and conversion goals without setting any cookies, meaning your visitors require no consent banner under GDPR or ePrivacy. The entire codebase is open-source and can be self-hosted on any EU server, or used as a managed cloud service with data stored in the EU. The script is under 1 KB — roughly 45× smaller than the Google Analytics tag — and has no sampling, no personal data collection, and no cross-site tracking. Plausible has been adopted by thousands of European startups, universities, and public sector organisations as a compliant replacement for Google Analytics.
Details
- Founded
- 2019
- Headquarters
- Tallinn, Estonia
Categories
Other EU startups like Plausible Analytics
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Frequently asked questions
What is Plausible Analytics?
Plausible Analytics is a lightweight, open-source web analytics platform built in Estonia. It tracks pageviews, sessions, referrers, and conversion goals without setting any cookies, meaning your visitors require no consent banner under GDPR or ePrivacy. The entire codebase is open-source and can be self-hosted on any EU server, or used as a managed cloud service with data stored in the EU. The script is under 1 KB — roughly 45× smaller than the Google Analytics tag — and has no sampling, no personal data collection, and no cross-site tracking. Plausible has been adopted by thousands of European startups, universities, and public sector organisations as a compliant replacement for Google Analytics.
What does Plausible Analytics do?
Plausible Analytics is privacy-first, open-source website analytics — a gdpr-compliant alternative to google analytics. It is listed under analytics, open source, and privacy on EU Alts because its core functionality serves teams looking for a European analytics tool with EU data residency, typically as a switch away from Google Analytics.
Is Plausible Analytics a good European analytics alternative?
Plausible Analytics is a fit for European businesses evaluating analytics options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with open source and privacy use cases.
Is Plausible Analytics GDPR compliant?
Plausible Analytics is headquartered in Tallinn, Estonia and falls under EU jurisdiction, so it processes user data under the GDPR by default. Customer data processing is supervised by Estonia's data protection authority, the Andmekaitse Inspektsioon (AKI). Because the company is not US-incorporated, it is not subject to the US CLOUD Act — meaning US authorities cannot compel Plausible Analytics to disclose customer data the way they can with Google Analytics. For European buyers, that often simplifies DPIA paperwork and standard contractual clauses.
How do teams switch from Google Analytics to Plausible Analytics?
Most teams move to Plausible Analytics from Google Analytics because they want EU data residency without giving up the core analytics workflow. Plausible Analytics's Estonia base means a single jurisdiction for both the company and (typically) its hosting infrastructure, so you can drop Schrems II transfer impact assessments for this part of your stack. Plan the migration in stages: export your data from the US incumbent, pilot Plausible Analytics with a small team, then move the rest once the integration coverage you need is confirmed.
Where is Plausible Analytics based?
Plausible Analytics is headquartered in Tallinn, Estonia. The company was founded in 2019. Its main website is https://plausible.io.