Brevo
All-in-one email, SMS and CRM marketing platform — a European alternative to Mailchimp.
Overview
Brevo is a Paris, France-based European company building crm, email marketing, and saas software since 2012. As an EU-headquartered provider, Brevo operates under GDPR and is outside the reach of the US CLOUD Act, making it a privacy-friendly alternative to Salesforce and HubSpot for European teams.
Why European teams pick Brevo
Teams in Europe pick Brevo when they want a crm provider that bills in EUR, supports their local data-protection officer requirements, and keeps customer data under France law, operating since 2012. Compared with Salesforce and HubSpot, Brevo avoids cross-border data transfers under Schrems II and the US CLOUD Act, which is often the deciding factor for European procurement and legal teams.
See more EU crm tools or browse other startups from France.
About
Brevo (formerly Sendinblue) is a Paris-based email marketing and CRM platform trusted by over 500,000 businesses worldwide. It provides email campaigns, transactional email (SMTP), SMS marketing, WhatsApp messaging, marketing automation, landing pages, and a built-in CRM — all from one platform. Brevo stores all EU customer data in data centres in Germany and the EU, with a comprehensive GDPR DPA available to all accounts. Unlike US email platforms, Brevo requires no SCCs for EU-to-EU data flows. Its free tier includes 300 emails/day and unlimited contacts, making it the most generous free email marketing platform for European startups. Brevo is a frequent replacement for Mailchimp and HubSpot among GDPR-conscious European teams.
Details
- Founded
- 2012
- Headquarters
- Paris, France
Categories
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Frequently asked questions
What is Brevo?
Brevo (formerly Sendinblue) is a Paris-based email marketing and CRM platform trusted by over 500,000 businesses worldwide. It provides email campaigns, transactional email (SMTP), SMS marketing, WhatsApp messaging, marketing automation, landing pages, and a built-in CRM — all from one platform. Brevo stores all EU customer data in data centres in Germany and the EU, with a comprehensive GDPR DPA available to all accounts. Unlike US email platforms, Brevo requires no SCCs for EU-to-EU data flows. Its free tier includes 300 emails/day and unlimited contacts, making it the most generous free email marketing platform for European startups. Brevo is a frequent replacement for Mailchimp and HubSpot among GDPR-conscious European teams.
What does Brevo do?
Brevo is all-in-one email, sms and crm marketing platform — a european alternative to mailchimp. It is listed under crm, email marketing, and saas on EU Alts because its core functionality serves teams looking for a European crm tool with EU data residency, typically as a switch away from Salesforce and HubSpot.
Is Brevo a good European crm alternative?
Brevo is a fit for European businesses evaluating crm options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with email marketing and saas use cases.
Is Brevo GDPR compliant?
Brevo is headquartered in Paris, France and falls under EU jurisdiction, so it processes user data under the GDPR by default. Customer data processing is supervised by France's data protection authority, the Commission nationale de l'informatique et des libertés (CNIL). Because the company is not US-incorporated, it is not subject to the US CLOUD Act — meaning US authorities cannot compel Brevo to disclose customer data the way they can with Salesforce and HubSpot. For European buyers, that often simplifies DPIA paperwork and standard contractual clauses.
How do teams switch from Salesforce to Brevo?
Most teams move to Brevo from Salesforce and HubSpot because they want EU data residency without giving up the core crm workflow. Brevo's France base means a single jurisdiction for both the company and (typically) its hosting infrastructure, so you can drop Schrems II transfer impact assessments for this part of your stack. Plan the migration in stages: export your data from the US incumbent, pilot Brevo with a small team, then move the rest once the integration coverage you need is confirmed.
Where is Brevo based?
Brevo is headquartered in Paris, France. The company was founded in 2012. Its main website is https://www.brevo.com.