Mailerlite
Simple email marketing platform with automation and landing pages — a Lithuanian alternative to Mailchimp.
Overview
Mailerlite is a Vilnius, Lithuania-based European company building email marketing and saas software since 2010. As an EU-headquartered provider, Mailerlite operates under GDPR and is outside the reach of the US CLOUD Act, making it a privacy-friendly alternative to Mailchimp and SendGrid for European teams.
Why European teams pick Mailerlite
Teams in Europe pick Mailerlite when they want a email marketing provider that bills in EUR, supports their local data-protection officer requirements, and keeps customer data under Lithuania law, operating since 2010. Compared with Mailchimp and SendGrid, Mailerlite avoids cross-border data transfers under Schrems II and the US CLOUD Act, which is often the deciding factor for European procurement and legal teams.
See more EU email marketing tools or browse other startups from Lithuania.
About
MailerLite is a Lithuanian email marketing platform founded in 2010, known for its clean user interface and generous pricing. It offers drag-and-drop email campaigns, automation workflows, landing pages, signup forms, pop-ups, and a website builder — all with EU data residency and a GDPR DPA included in every plan. MailerLite's free tier allows up to 1,000 subscribers and 12,000 emails/month — one of the most competitive free tiers in email marketing. It does not sell or share subscriber data and has strong privacy practices baked in by default. MailerLite is popular with indie hackers, content creators, newsletters, and EU SMEs as a Mailchimp alternative that does not penalise growth with aggressive pricing.
Details
- Founded
- 2010
- Headquarters
- Vilnius, Lithuania
Categories
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Frequently asked questions
What is Mailerlite?
MailerLite is a Lithuanian email marketing platform founded in 2010, known for its clean user interface and generous pricing. It offers drag-and-drop email campaigns, automation workflows, landing pages, signup forms, pop-ups, and a website builder — all with EU data residency and a GDPR DPA included in every plan. MailerLite's free tier allows up to 1,000 subscribers and 12,000 emails/month — one of the most competitive free tiers in email marketing. It does not sell or share subscriber data and has strong privacy practices baked in by default. MailerLite is popular with indie hackers, content creators, newsletters, and EU SMEs as a Mailchimp alternative that does not penalise growth with aggressive pricing.
What does Mailerlite do?
Mailerlite is simple email marketing platform with automation and landing pages — a lithuanian alternative to mailchimp. It is listed under email marketing and saas on EU Alts because its core functionality serves teams looking for a European email marketing tool with EU data residency, typically as a switch away from Mailchimp and SendGrid.
Is Mailerlite a good European email marketing alternative?
Mailerlite is a fit for European businesses evaluating email marketing options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with saas use cases.
Is Mailerlite GDPR compliant?
Mailerlite is headquartered in Vilnius, Lithuania and falls under EU jurisdiction, so it processes user data under the GDPR by default. Customer data processing is supervised by Lithuania's data protection authority, the Valstybinė duomenų apsaugos inspekcija (VDAI). Because the company is not US-incorporated, it is not subject to the US CLOUD Act — meaning US authorities cannot compel Mailerlite to disclose customer data the way they can with Mailchimp and SendGrid. For European buyers, that often simplifies DPIA paperwork and standard contractual clauses.
How do teams switch from Mailchimp to Mailerlite?
Most teams move to Mailerlite from Mailchimp and SendGrid because they want EU data residency without giving up the core email marketing workflow. Mailerlite's Lithuania base means a single jurisdiction for both the company and (typically) its hosting infrastructure, so you can drop Schrems II transfer impact assessments for this part of your stack. Plan the migration in stages: export your data from the US incumbent, pilot Mailerlite with a small team, then move the rest once the integration coverage you need is confirmed.
Where is Mailerlite based?
Mailerlite is headquartered in Vilnius, Lithuania. The company was founded in 2010. Its main website is https://www.mailerlite.com.