Storyblok
✓ Verified by EU AltsHeadless CMS with a visual editor — an Austrian alternative to Contentful.
Overview
Storyblok is a Linz, Austria-based European company building cms and saas software since 2017. Despite its EU base, EU Alts has verified that Storyblok independently owned, with its ultimate ownership based in Austria, and hosts customer data with AWS (Amazon Web Services) in EU option available (Germany), also US/Canada and Australia regions offered; AWS itself is US-owned, so it may still fall under the reach of the US CLOUD Act — worth weighing against WordPress.com and WP Engine on this specific point.
Why European teams pick Storyblok
Teams in Europe still consider Storyblok for its cms product and Austria presence, operating since 2017, but unlike a fully EU-owned provider, Storyblok independently owned, with its ultimate ownership based in Austria, and hosts customer data with AWS (Amazon Web Services) in EU option available (Germany), also US/Canada and Australia regions offered; AWS itself is US-owned — so it does not fully avoid US CLOUD Act exposure the way some other alternatives to WordPress.com and WP Engine do.
See more EU cms tools or browse other startups from Austria.
About
Storyblok is an Austrian headless CMS founded in Graz in 2017 with a unique Visual Editor — content editors see their content rendered in context as they edit it, rather than in a disconnected admin panel. It uses a component-based content model that works with any frontend framework (Next.js, Nuxt, SvelteKit, etc.) and any deployment target. Storyblok stores data in EU data centres (Austria/Germany) under GDPR and provides a DPA for all plans. It is used by global brands and EU enterprises that need a developer-friendly, EU-hosted headless CMS with a non-technical-friendly editing experience. Storyblok's EU headquarters and EU data storage make it the preferred CMS for EU media, retail, and enterprise customers who require data sovereignty.
Details
- Founded
- 2017
- Headquarters
- Linz, Austria
- Ownership
- Independently owned (Austria)
- Hosting
- AWS (Amazon Web Services), EU option available (Germany), also US/Canada and Australia regions offered; AWS itself is US-owned
- CLOUD Act
- Exposed
- Company size
- 200+ employees
Other EU startups like Storyblok
- Klang Sweden — Klang turns meetings into searchable knowledge: transcription with speaker ID, summaries and action items. Built in Sweden, ISO 27001:2022 certified.
- Lexio France — French software for professional vehicle rental companies: fleet planning, online booking, digital condition reports, contracts and Factur-X e-invoicing in one tool.
- KSeF Radar Poland — Polish SaaS for monitoring KSeF invoices and keeping accounting workflows under control.
- Ploq The Netherlands — Ploq is EU-built webhook infrastructure: retries, event filtering, and health monitoring, GDPR-compliant end to end. SDKs for Node.js and Java, a WordPress plugin, and a forkable Mac/Windows app for sending and receiving events.
- Git Lisa — Git hosting in Europe
- Postscale — European transactional email and email API platform for sending, receiving, and managing email with privacy-first infrastructure and EU data residency.
Frequently asked questions
What is Storyblok?
Storyblok is an Austrian headless CMS founded in Graz in 2017 with a unique Visual Editor — content editors see their content rendered in context as they edit it, rather than in a disconnected admin panel. It uses a component-based content model that works with any frontend framework (Next.js, Nuxt, SvelteKit, etc.) and any deployment target. Storyblok stores data in EU data centres (Austria/Germany) under GDPR and provides a DPA for all plans. It is used by global brands and EU enterprises that need a developer-friendly, EU-hosted headless CMS with a non-technical-friendly editing experience. Storyblok's EU headquarters and EU data storage make it the preferred CMS for EU media, retail, and enterprise customers who require data sovereignty.
What does Storyblok do?
Storyblok is headless cms with a visual editor — an austrian alternative to contentful. It is listed under cms and saas on EU Alts because its core functionality serves teams looking for a European cms tool with EU data residency, typically as a switch away from WordPress.com and WP Engine.
Is Storyblok a good European cms alternative?
Storyblok is a fit for European businesses evaluating cms options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with saas use cases.
Is Storyblok GDPR compliant?
Storyblok is headquartered in Linz, Austria and processes user data under the GDPR by default. Customer data processing is supervised by Austria's data protection authority, the Datenschutzbehörde (DSB). However, EU Alts has verified that Storyblok independently owned, with its ultimate ownership based in Austria, and hosts customer data with AWS (Amazon Web Services) in EU option available (Germany), also US/Canada and Australia regions offered; AWS itself is US-owned, which means — unlike a fully EU-owned provider — it may still be reachable under the US CLOUD Act, similar to WordPress.com and WP Engine in that respect.
How do teams switch from WordPress.com to Storyblok?
Teams evaluating a move from WordPress.com and WP Engine to Storyblok should note: Storyblok independently owned, with its ultimate ownership based in Austria, and hosts customer data with AWS (Amazon Web Services) in EU option available (Germany), also US/Canada and Australia regions offered; AWS itself is US-owned, so this switch narrows but may not fully close the US CLOUD Act gap. Weigh that against the cms workflow fit before treating it as a complete Schrems II fix.
Where is Storyblok based?
Storyblok is headquartered in Linz, Austria. The company was founded in 2017. Its main website is https://www.storyblok.com.