Spotler
✓ Verified by EU AltsB2B marketing automation and lead nurturing — a Dutch alternative to Marketo.
Overview
Spotler is a Gouda, Netherlands-based European company building email marketing and saas software since 2000. As an EU-headquartered provider, Spotler likely operates under GDPR. EU Alts has not independently confirmed its exposure to the US CLOUD Act — the ownership and hosting facts recorded for it do not establish that it is outside the Act's reach — see the Details section below for what's known so far.
Why European teams pick Spotler
Teams in Europe consider Spotler when they want a email marketing provider that bills in EUR, operating since 2000. Its EU headquarters is a good sign compared with Mailchimp, HubSpot and SendGrid, but EU Alts has not independently verified Spotler's exposure to the US CLOUD Act — check the Details section for the recorded facts.
See more EU email marketing tools or browse other startups from Netherlands.
About
Spotler is a Dutch B2B marketing automation and email platform founded in 1999, focused on enterprise and mid-market European businesses. It provides email marketing, marketing automation, personalisation, and customer journey mapping, with all data stored in Dutch data centres under strict GDPR compliance. Spotler has deep integrations with CRM systems popular in the Netherlands and Belgium and is used by many Dutch public sector organisations and retailers. It offers a GDPR DPA as standard and provides onboarding and support in Dutch and English. Spotler is the go-to choice for Dutch marketing teams that need a locally supported, EU-sovereign alternative to HubSpot or Marketo.
Details
- Founded
- 2000
- Headquarters
- Gouda, Netherlands
- Ownership
- Owned by CNBB Equity Partners (Netherlands) (Netherlands)
- Verified
- 2026-09-03
- Last checked
- 2026-09-03
- Company size
- 200+ employees
Categories
Compare with the US product you may be replacing
Spotler is listed in categories that our US-product comparison pages cover. See every EU option side by side:
Other EU startups like Spotler
- Brevo ✓ Verified by EU AltsFrance — All-in-one email, SMS and CRM marketing platform — a European alternative to Mailchimp.
- Mailerlite ✓ Verified by EU AltsLithuania — Simple email marketing platform with automation and landing pages — a Lithuanian alternative to Mailchimp.
- GetResponse ✓ Verified by EU AltsPoland — Email marketing, landing pages and marketing automation — a Polish alternative to HubSpot.
- Baserow ✓ Verified by EU AltsNetherlands — Open-source no-code database and Airtable alternative — built in the Netherlands.
- Bird (MessageBird) ✓ Verified by EU AltsNetherlands — Omnichannel communications platform for SMS, WhatsApp and email — a Dutch alternative to Twilio.
- Penpot ✓ Verified by EU AltsSpain — Open-source design and prototyping platform — a European alternative to Figma.
Frequently asked questions
What does Spotler do?
Spotler is b2b marketing automation and lead nurturing — a dutch alternative to marketo. It is listed under email marketing and saas on EU Alts because its core functionality serves teams looking for a European email marketing tool with EU data residency, typically as a switch away from Mailchimp, HubSpot and SendGrid.
Is Spotler GDPR compliant?
Spotler is headquartered in Gouda, Netherlands and falls under EU jurisdiction, so it likely processes user data under the GDPR by default. Customer data processing is supervised by Netherlands's data protection authority, the Autoriteit Persoonsgegevens (AP). EU Alts has not independently verified Spotler's exposure to the US CLOUD Act, so we can't confirm it either way.
How do teams switch from Mailchimp to Spotler?
Teams considering a move from Mailchimp, HubSpot and SendGrid to Spotler are usually drawn by its email marketing workflow fit. EU Alts has not independently verified Spotler's exposure to the US CLOUD Act, so treat any CLOUD Act or Schrems II conclusions as provisional. Plan a migration in stages regardless: export your data from the US incumbent, pilot Spotler with a small team, then move the rest once integration coverage is confirmed.
Where is Spotler based?
Spotler is headquartered in Gouda, Netherlands. The company was founded in 2000. Its main website is https://spotler.com.