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Planhat

✓ Verified by EU Alts

Customer success platform for SaaS companies — a Swedish alternative to Gainsight.

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Overview

Planhat is a Stockholm, Sweden-based European company building crm and saas software since 2016. Despite its EU base, EU Alts has verified that Planhat is independently owned, with its ultimate ownership based in Sweden, and hosts customer data with Google Cloud Platform in EU region (Belgium/Netherlands reported), so it may still fall under the reach of the US CLOUD Act — worth weighing against Salesforce and HubSpot on this specific point.

Why European teams pick Planhat

Teams in Europe still consider Planhat for its crm product and Sweden presence, operating since 2016, but unlike a fully EU-owned provider, Planhat is independently owned, with its ultimate ownership based in Sweden, and hosts customer data with Google Cloud Platform in EU region (Belgium/Netherlands reported) — so it does not fully avoid US CLOUD Act exposure the way some other alternatives to Salesforce and HubSpot do.

See more EU crm tools or browse other startups from Sweden.

About

Planhat is a Swedish Customer Success platform founded in Stockholm in 2014, providing customer health scoring, churn prediction, renewal management, playbooks, and revenue analytics for B2B SaaS companies. It aggregates data from CRM, product analytics, support, and billing to give Customer Success managers a complete view of each customer's health. Planhat stores data in EU data centres with GDPR compliance and a DPA. It integrates with Salesforce, HubSpot, Zendesk, Stripe, Intercom, and dozens of other tools. Planhat is used by hundreds of European B2B SaaS companies as a EU alternative to Gainsight (US-based) for managing post-sale customer relationships.

Details

Founded
2016
Headquarters
Stockholm, Sweden
Ownership
Independently owned (Sweden)
Hosting
Google Cloud Platform, EU region (Belgium/Netherlands reported)
CLOUD Act
Exposed
Verified
2026-07-31
Last checked
2026-07-31
Company size
51–200 employees

Categories

Compare with the US product you may be replacing

Planhat is listed in categories that our US-product comparison pages cover. See every EU option side by side:

Also from Sweden

2 other listed companies are based in Sweden. In the same categories as Planhat:

Other EU startups like Planhat

  • Salesflare ✓ Verified by EU AltsBelgium — Intelligent CRM that auto-fills itself from email and calendar — a Belgian alternative to Pipedrive.
  • Teamleader ✓ Verified by EU AltsBelgium — CRM, invoicing and project management in one platform for SMEs — a Belgian alternative to HubSpot.
  • Entergram Estonia — Telegram CRM with MCP, Slack and Notion integrations for multiple personal Telegram accounts.
  • Brevo ✓ Verified by EU AltsFrance — All-in-one email, SMS and CRM marketing platform — a European alternative to Mailchimp.
  • SuperOffice ✓ Verified by EU AltsNorway — CRM for B2B companies with marketing, sales and service — a Norwegian alternative to Salesforce.
  • Pipedrive ✓ Verified by EU AltsEstonia — Sales-focused CRM with visual pipeline management — an Estonian alternative to Salesforce.

Frequently asked questions

What does Planhat do?

Planhat is customer success platform for saas companies — a swedish alternative to gainsight. It is listed under crm and saas on EU Alts because its core functionality serves teams looking for a European crm tool with EU data residency, typically as a switch away from Salesforce and HubSpot.

Is Planhat GDPR compliant?

Planhat is headquartered in Stockholm, Sweden and processes user data under the GDPR by default. Customer data processing is supervised by Sweden's data protection authority, the Integritetsskyddsmyndigheten (IMY). However, EU Alts has verified that Planhat is independently owned, with its ultimate ownership based in Sweden, and hosts customer data with Google Cloud Platform in EU region (Belgium/Netherlands reported), which means — unlike a fully EU-owned provider — it may still be reachable under the US CLOUD Act, similar to Salesforce and HubSpot in that respect.

How do teams switch from Salesforce to Planhat?

Teams evaluating a move from Salesforce and HubSpot to Planhat should note: Planhat is independently owned, with its ultimate ownership based in Sweden, and hosts customer data with Google Cloud Platform in EU region (Belgium/Netherlands reported), so this switch narrows but may not fully close the US CLOUD Act gap. Weigh that against the crm workflow fit before treating it as a complete Schrems II fix.

Where is Planhat based?

Planhat is headquartered in Stockholm, Sweden. The company was founded in 2016. Its main website is https://www.planhat.com.