Formbricks
Open-source survey and experience management platform — a German alternative to Qualtrics.
Overview
Formbricks is a Kiel, Germany-based European company building form builder and open source software since 2022. As an EU-headquartered provider, Formbricks operates under GDPR and is outside the reach of the US CLOUD Act, making it a privacy-friendly alternative to Typeform and Google Forms for European teams.
Why European teams pick Formbricks
Teams in Europe pick Formbricks when they want a form builder provider that bills in EUR, supports their local data-protection officer requirements, and keeps customer data under Germany law, operating since 2022. Compared with Typeform and Google Forms, Formbricks avoids cross-border data transfers under Schrems II and the US CLOUD Act, which is often the deciding factor for European procurement and legal teams.
See more EU form builder tools or browse other startups from Germany.
About
Formbricks is an open-source survey and research platform built in Germany, designed for product teams that need in-app microsurveys and user feedback collection alongside traditional form functionality. It enables targeted surveys based on user attributes, events, or segments — showing the right question to the right user at the right moment. Formbricks is licensed under AGPL and fully self-hostable on any EU server, meaning all survey response data stays on infrastructure you control. The managed cloud version is hosted in Germany under GDPR. It integrates with Notion, Slack, Airtable, and major CRM tools. Formbricks is the EU alternative to Sprig (US) and Hotjar Surveys for teams that want qualitative user research without sending user data to US-hosted systems.
Details
- Founded
- 2022
- Headquarters
- Kiel, Germany
Categories
Other EU startups like Formbricks
- FormVaultNorway — GDPR-compliant form builder with end-to-end encryption (AES-256-GCM), EU data residency, and a submission dashboard. No cookie banners needed.
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- NocoDBGermany — Open-source Airtable alternative that turns databases into smart spreadsheets.
- BaserowNetherlands — Open-source no-code database and Airtable alternative — built in the Netherlands.
- PortainerNew Zealand — Container management UI for Docker and Kubernetes — a New Zealand/European alternative to Rancher.
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Frequently asked questions
What is Formbricks?
Formbricks is an open-source survey and research platform built in Germany, designed for product teams that need in-app microsurveys and user feedback collection alongside traditional form functionality. It enables targeted surveys based on user attributes, events, or segments — showing the right question to the right user at the right moment. Formbricks is licensed under AGPL and fully self-hostable on any EU server, meaning all survey response data stays on infrastructure you control. The managed cloud version is hosted in Germany under GDPR. It integrates with Notion, Slack, Airtable, and major CRM tools. Formbricks is the EU alternative to Sprig (US) and Hotjar Surveys for teams that want qualitative user research without sending user data to US-hosted systems.
What does Formbricks do?
Formbricks is open-source survey and experience management platform — a german alternative to qualtrics. It is listed under form builder and open source on EU Alts because its core functionality serves teams looking for a European form builder tool with EU data residency, typically as a switch away from Typeform and Google Forms.
Is Formbricks a good European form builder alternative?
Formbricks is a fit for European businesses evaluating form builder options where data residency and GDPR alignment matter — typical buyers include EU-based SaaS teams, public-sector projects, regulated industries (healthcare, finance, legal), and any organisation that needs to demonstrate that customer data does not leave the EU. It also overlaps with open source use cases.
Is Formbricks GDPR compliant?
Formbricks is headquartered in Kiel, Germany and falls under EU jurisdiction, so it processes user data under the GDPR by default. Customer data processing is supervised by Germany's data protection authority, the Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI). Because the company is not US-incorporated, it is not subject to the US CLOUD Act — meaning US authorities cannot compel Formbricks to disclose customer data the way they can with Typeform and Google Forms. For European buyers, that often simplifies DPIA paperwork and standard contractual clauses.
How do teams switch from Typeform to Formbricks?
Most teams move to Formbricks from Typeform and Google Forms because they want EU data residency without giving up the core form builder workflow. Formbricks's Germany base means a single jurisdiction for both the company and (typically) its hosting infrastructure, so you can drop Schrems II transfer impact assessments for this part of your stack. Plan the migration in stages: export your data from the US incumbent, pilot Formbricks with a small team, then move the rest once the integration coverage you need is confirmed.
Where is Formbricks based?
Formbricks is headquartered in Kiel, Germany. The company was founded in 2022. Its main website is https://formbricks.com.